Ovo je možda najbolja reklama na svetu trenutno: Proizvod poslali u kosmos, bukvalno

Foto: Nuxe

Globalna recesija, pokrenuta pandemijom koronavirusa, podstakla je brendove da postanu kreativniji u svom oglašavanju, jer potrošači smanjuju troškove.

Kozmetička i parfemska industrija troši značajno manje na tradicionalne oglase, dok traži nove načine da se probije.

Tako, kompanija Estee Lauder je istakla da je će biti "prvi brend lepote koji je otišao u svemir". Gigant će poslati sedstvo, da bi napravio reklamu svoje inovacije u nezi kože.

 

 

 

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● In a bid to stand out in a crowded field, the beauty giant will use the International Space Station as a marketing prop. Link in bio for more.⠀ ⠀ ● Estee Lauder is sending its newest skincare formula into space, and it’ll cost only about as much as paying a big influencer for a few Instagram posts.⠀ ⠀ ● The U.S. cosmetics giant is spending $128,000 for NASA to fly 10 bottles of its skin serum to the International Space Station. Once there, astronauts will take pictures of Estee Lauder’s Advanced Night Repair in the cupola control tower, which has panoramic views of the cosmos. The images will be used on social media, with the company planning to auction one bottle off for charity when the items return to Earth this spring.⠀ ⠀ ● The global recession, triggered by the coronavirus pandemic, has pushed brands to get more creative with their advertising because consumers are cutting back. Within beauty, several companies are spending less on traditional ads, while looking for new ways to break through the glut of content out there. In a press release, Estee Lauder highlighted it being the “first beauty brand to go into space” as a means to tout its “skincare innovation.”A post shared by Bloomberg Businessweek (@businessweek) on Sep 28, 2020 at 5:30pm PDT

U pokušaju da se istakne u prepunom polju, kompanija će koristiti Međunarodnu svemirsku stanicu kao marketinški rekvizit. Tamo će zapravo biti mesto za reklamu novog proizvoda.

Na pitanje koliko će sve to koštati, kažu otprilike koliko i plaćanje influensera za nekoliko postova na Instagramu.

Međutim, mediji pišu da će američki kozmetički gigant potrošiti 128.000 dolara da NASA prebaci 10 bočica tog seruma za kožu do Međunarodne svemirske stanice. Astronauti će navodno fotografisati Estee Lauder u kontrolnom tornju kupole, koji ima panoramski pogled na kosmos.

Slike će se koristiti na društvenim mrežama, a kompanija planira da licitacijom proda jednu bocu u dobrotvorne svrhe kada se predmeti vrate na Zemlju na proleće.

(Telegraf Biznis)